News Brief
Adidas Launches Feather 2
Jun 21, 2012, 3:24 PM
Adidas is launching a 6.7 ounce Adizero Feather 2 shoe. Like the just-launched Under Armour Spine shoe, the adidas shoe is not just for runners, said Mikal Peveto, director of running for Adidas America.
Adidas is bringing in Denver Broncos linebacker Von Miller and Buffalo Bills running back CJ Spiller as spokespeople for the shoe in a new marketing program.
The Adizero Feather 2 will be available in early July for $115 in eight colors on adidas.com and at retailers nationwide including Finish Line and Champs.
Recent Marketing Daily Articles
-
Marriott Modifies Marketing Message June 17, 3:47 p.m.
Holiday Inn Express may advise people to “Stay Smart,” but Marriott Hotels wants to be more ... -
DeMoulin: Booming Licensing Show = Booming Business June 17, 9:05 a.m.
The Licensing Expo starting on Tuesday is the largest such event in the world, bringing 16,000 ... -
Kia Back To Rock At Vans June 17, 8:48 a.m.
Kia has a couple of cars it's pitching to younger people. What better place to do ... -
United Donates Miles To Make-A-Wish June 16, 11:17 p.m.
United Airlines is donating one million MileagePlus miles to Make-A-Wish. The donation, which is being made ... -
Barbasol Writes The Book On Manliness June 16, 5:22 p.m.
Barbasol is offering a decidedly old-school twist on masculinity, launching its new Field Guide to Manhood on ... -
Schick Hydro, Three Guys, And New Zealand June 15, 8:14 a.m.
The men’s grooming division of Schick is doing its third-year partnership with Fuel TV centering on ... -
Post-Scandal, Verizon's Reputation Takes Hit June 14, 3:58 p.m.
Verizon Wireless’ reputation took a hit over revelations that the company had handed over call records ... -
SodaStream Backs Cause, Gets Political June 14, 3:05 p.m.
Home carbonation system SodaStream may not have gotten the spot it wanted on the Super Bowl, ... -
Kraft Foods Forms Two New Business Groups June 14, 2:01 p.m.
Kraft Foods Group has announced plans to create two new, stand-alone business units: Meals and Desserts, and Enhancers ... -
Miller64 Launches Web Series June 14, 12:14 a.m.
MillerCoors’ Miller64 has launched “The Sub,” a five episode digital series where superstar athletes surprise unsuspecting ...
Be the first to comment on "Adidas Launches Feather 2"
Leave a Comment