God Is A DJ
Does low-cost video production exist, and can you build a business using your YouTube channel?
Yes, according to a musician and ex-DJ named Justin Nealis (or Party Supplies).
Last weekend I sat down with Justin. I started by asking, “So, how is the business?” Justin said things are going great, and he is really busy traveling all around the country and even internationally. Justin is only 25, living in a cool apartment in Brooklyn, and getting invitations to perform his music all day long. I asked how he developed his following.
Main things I picked up from the conversation:
(1) Affordable, creative and mandatory video production – Justin constantly edits videos of his music using his Mac, on a budget that would make a producer at Fox proud. Some of those videos get more than 100k views in YouTube in a short period. We know video production can be expensive – but it seems that similarly to companies like LiveU that enable affordable live streaming to broadcasters, using public video editing tools on your Mac can help you create videos that can attract meaningful views and eyeballs on YouTube.
(2) So you can create affordable videos that get YouTube views, so what? –For Justin it’s all about being discoverable wherever users might be, on social platforms Facebook and Twitter, on local blogs and of course YouTube. One of Justin’s KPIs is the time it takes a video to get 100k views once uploaded to YouTube. At first it took him months, but now it can take a week. He says it’s important to have your content show up on blogs because blogs are influential and addressable. If users stumble upon your content browsing the web accidentally but happen to like it, you grow organically and people reach out. Justin gets calls asking him to fly somewhere and perform, which then becomes another video, put on Twitter, going to a blog, to a YouTube view -- and the cycle goes on and on.
(3) Positive attitude – I guess this is not related to video, but I thought it might be the most important one. When you sit down with Justin you can’t ignore his energy and passion for what he does. He realizes it’s a competitive market but he does not feel uncomfortable using all the tools that are available out there to win anyone standing in his way
Feel free to leave comments here, and I’m sure Justin will be happy to answer -- or check his channel and enjoy his music. This is my favorite.
I guess “God Is A DJ,” but online video and social networks definitely help.
Recent Video Insider Articles
-
Once Again: Are You STILL Making These Fatal Video Content Mistakes? May 17, 11:10 a.m.
No one plans to make bad marketing videos. Yet, the majority of them ARE bad. And ...
-
Cable and Broadcast in TV Everywhere's Bed; In-Stream Engagement Strong May 16, 10:10 a.m.
Perhaps the most important story to emerge from the TV upfronts isn’t the next hot hour-long ...
-
What If Yahoo Bought TV Guide? May 15, 9:50 a.m.
I may be dating myself here, but I still remember when families sifted through the print ...
-
Mister Rogers: No Tattoos, But Wisdom To Spare May 14, 12:53 p.m.
Ten years after his death in 2003, Fred Rogers -- aka Mister Rogers -- is back ...
-
Content Is Consuming Us: If You Can't Beat 'Em, Join 'Em May 13, 12:53 p.m.
Two years ago, the inventor of the Web browser Marc Andreessen commented that software is eating ...
-
People Are People Are People: The Future Of Video May 10, 10:44 a.m.
“I think I just passed by Sarah Jessica Parker, and btw I’m much taller than her,” ...
-
Smart TV Reach Doubles, Tablet Owners Heavy SVOD Users May 9, 4:50 p.m.
Advertisers, take note: Consumers are getting savvier at connecting their TVs to the Internet, and interacting ...
-
Breaking The Bandwidth Barrier: Enabling Effective Video Ads May 8, 9:30 a.m.
On YouTube, four billion hours of video are viewed every month, and 72 hours of video ...
-
The New Rules Of Content May 7, 12:37 p.m.
If brand-conscious Martians landed on planet earth and wanted to market themselves, and we offered them ...
-
A Tale Of Two Deals, And How They'll Affect Online Video May 6, 12:39 p.m.
Recently, Alloy acquired DBG, while Dreamworks acquired Awesomeness TV. Terms of the Alloy/DBG deal were not ...
Be the first to comment on "God Is A DJ"
Leave a Comment