Phillip Morris To Make Smokeless Cigarette
Philip Morris International Inc. is developing a cigarette that is supposed to pose lower health risks to users. The cigarette, which heats tobacco rather than burning it, will be ready by 2017. That plus two other new products would be sold under the existing brands like Marlboro. "We are on the eve of what we all believe could be a paradigm shift for our industry," CEO Louis Camilleri said in a speech. The new products have "the very real potential to not only be a game-changer, but also be the key to unlock several hitherto virgin territories, most notably the huge Chinese market." A second product under development would be lit with a normal lighter, while a third uses a chemical reaction to make an aerosol that contains nicotine.