Yahoo's Levinsohn Takes Us Back To The Future Of Content Marketing
Yahoo’s content partnership with Procter & Gamble may be fresh, but according to Yahoo chief Ross Levinsohn, it’s not really a new model between a marketer and a media company. In fact, he says it’s one of the oldest.
“My My first job was working at a competing agency,” Levinsohn told Cannes Lions moderator and Publicis chief Maurice Levy, adding, that he began his career on Madison Avenue working at Procter & Gamble Productions (sort of a unit of old P&G agency Dancer Fitzgerald Sample, which technically was not a competing agency of Publicis’ but was ultimately merged into Publicis’ Saatch and Zenith Optimedia units).
“They produced soap operas,” Levinsohn recalled, adding, “Which were really the first sponsor-driven, sponsor-created programming. And we’re here years later figuring out how we enhance brands… in ways that aren’t just a 30-second spot.”
Recent Show Daily Articles
-
AdStack's Reiser Offers Takeaway Quick Hitter May 4, 11:30 a.m.
In a trenchant tweet, AdStack CEO Evan Reiser summarizes the key takeways from the Email Insider ...
-
Stewart: McKinsey Offers Emailers Food For Thought May 4, 11:23 a.m.
Trendline Interactive's Morgan Stewart says he was inspired at the Email Insider Summit by Draftfcb executive ...
-
Data Mining, Relevancy At Scale Key Email Marketing Themes May 4, 11:14 a.m.
At the Email Insider Summit, Rapleaf CEO Phil Davis says he's taking away from the conference ...
-
Monday Morning Mobile Meeting Scheduled At Care.com May 4, 11:03 a.m.
Now for the finale, the last panel in the Email Insider Summit. Panelists are charged with ...
-
Adconion's Currie Says "Don't Be Deceptive" May 4, 10:39 a.m.
As big brands consider performance marketing, Adconion Direct's Amanda Currie says hurdles in convincing them include ...
-
Beyond.com Exec: Consider "Relevant Time" For Email Programs May 4, 9:48 a.m.
Beyond.com's Geri Weltz says at the Email Insider Summit that if a company can't capitalize on ...
-
AdStack's Reiser: "Best Metric You Can Use Is Revenue" May 4, 9:42 a.m.
At the Email Insider Summit, Beyond.com's Geri Weltz says the company has an in-house content management ...
-
Twitter Feeds In Email Offer Opportunties To Build Engagement May 4, 9:24 a.m.
Real-time in-box activity has such potential on paper. An Email Insider Summit panel will now try ...
-
Google Analytics Has Been Helpful At PaperStyle May 4, 9:14 a.m.
With his keynote at the MediaPost Email Insider Summit, PaperStyle.com's David Grocer says his company has ...
-
Grocer Offers David & Goliath Story May 4, 8:56 a.m.
David Grocer, a PaperStyle.com executive, is kicking off the third day of the Email Insider Summit ...
Be the first to comment on "Yahoo's Levinsohn Takes Us Back To The Future Of Content Marketing"
Leave a Comment