Mindshare, Google Partner To Promote Mobile
WPP’s Mindshare is teaming with Google in a new global venture designed to educate companies about mobile technology and expedite their use of the medium in their marketing plans.
The venture, called the “Mobile Garage,” will start with teams of Mindshare and Google specialists in New York, London and Singapore. Mindshare clients will have access to the teams, which will provide expertise on search optimization, app development, strategic planning and other aspects of the mobile sector that clients can utilize as they evolve within the mobile space.
“Working with Google on mobile will give our clients a competitive advantage in a key battleground both now and for the future,” said Nick Emery, CEO Mindshare Worldwide.
Emery, who was promoted to the top post at the media shop earlier this year, added: "We designed Mindshare to be open source and to work with the best partners for the benefit of our clients. It’s about trial, experimentation and the speed to redesign our business.”
Mindshare currently works with sibling WPP mobile shops Joule and H-Art. The Mobile Garage venture will complement those existing relationships. Google, in turn, will have access to Mindshare clients and gain a better understanding of marketer expectations within the sector.
According to the agency, mobile search traffic has increased 400% over the past two years and will continue to grow sharply. And as marketers say they are struggling to keep up with developments in the industry, mobile trade group GSMA and research firm Machina predict there will be 24 billion connected devices by 2020, comprising a $4.5 trillion industry.
Matt Brittin, vice president, sales and operations, Northern and Central Europe at Google, stated: "We have adopted a 'mobile first' philosophy at Google to keep pace with the rapid acceleration in consumer mobile usage."
Recent Online Media Daily Articles
-
Consumer Action: Most Consumers Want Control Over Tracking June 18, 8:20 p.m.
Most Web users have expectations about privacy that appear to be at odds with current practices ... -
Affiliate Channels Attract Global Buying, Tailored Marketing Programs June 18, 5:54 p.m.
The Internet continues to make the world smaller for affiliate marketers, but there are physical challenges ... -
Microsoft Rolls Out Ad Pano, Mobile Ad Format June 18, 3:03 p.m.
With the help of the broader ad industry, Microsoft this week is rolling out a mobile ... -
Kiip Debuts Self-Serve Option For Advertisers June 18, 2:23 p.m.
Mobile rewards network Kiip has added a self-serve option for advertisers aimed at attracting more small- and medium-sized ... -
Mindshare Taps Elkins As Managing Director, Digital, West Coast June 18, 1:51 p.m.
Mindshare, part of WPP's GroupM, has tapped digital marketing veteran Amy Elkins to be managing director, ... -
Blogging Stake: WPP Invests In Muzy June 18, 9:12 a.m.
WPP has taken a stake in Muzy Inc., an early-stage micro-blogging service focused on mobile content ... -
MSN, Newsy Partnership To Debut June 18, 7:40 a.m.
MSN on Tuesday is expected to announce a partnership with mobile-focused video news network Newsy. Similar to ... -
ZO Shaves Global Ad Outlook: Says Internet, Especially Mobile, Will Be Greatest Growth Engines June 18, 7:34 a.m.
The global ad economy now is expected to expand only 3.5% this year, according to the ... -
Google Enhanced Campaigns Increase Cost Per Click June 18, 12:05 a.m.
Search advertisers will need to learn how to compensate for rising costs per click as Google ... -
Publicis Groupe's VivaKi Influences Mass Relevance Social Road Map June 17, 9 p.m.
VivaKi Ventures has gained input into Mass Relevance's product road map to influence features and functions ...
Be the first to comment on "Mindshare, Google Partner To Promote Mobile "
Leave a Comment