Boost Mobile Launches WNBA Ad
Boost Mobile, the first-ever marquee partner of the WNBA, is launching a new TV spot based on a new campaign entitled "It's All About the W." The ad first airs on June 23, during the Chicago Sky versus Minnesota Lynx game. The motivational ad touts Boost Mobile and the WNBA workiing together to motivate, blaze new trails and challenge conventional thinking.
This new spot features in-game footage, with a voiceover talking about inspirational words that begin with "w." It will air during nationally televised WNBA games on ESPN and ESPN2 throughout the season, and the spot will be updated in the upcoming weeks with additional WNBA game footage, per a joint release on the campaign.
Boost Mobile right now is the league’s most prominent national marketing partner, with its logo on the front of the game jerseys of 11 WNBA teams, including the Atlanta Dream, Chicago Sky, Connecticut Sun, Indiana Fever, Los Angeles Sparks, Minnesota Lynx, New York Liberty, Phoenix Mercury, Seattle Storm, Tulsa Shock, and Washington Mystics.
Boost is also the Presenting Partner of the WNBA Playoffs and The 2012 WNBA Performance Awards presented by Boost Mobile. The 2012 WNBA Performance Awards presented by Boost Mobile is a series, currently in its first season, that also includes the WNBA Players of the Month presented by Boost Mobile and four of the WNBA's most prestigious year-end honors: WNBA Most Valuable Player presented by Boost Mobile, WNBA Defensive Player of the Year presented by Boost Mobile, WNBA Sixth Woman presented by Boost Mobile, and WNBA Most Improved Player presented by Boost Mobile.
Although Boost Mobile stands alone as Marquee Partner for the 16th season of the women's professional hoops, the league has 18 brands signed on as sponsors at more traditional levels of activation. Among them are Coca-Cola, HP adidas, Bacardi, AmEx, and EA sports.
The WNBA last season saw big increases in attendance, sales, sponsorships, and ratings. WNBA games on ESPN2 last year saw a 5% increase in ratings, with the All-Star game getting a nearly 50% increase versus 2009. Web site traffic was up 11% and the league's online streaming page at WNBA.com saw a 55% increase in viewership. WNBA teams added eight marketing partnerships last year, including the deal with Boost.
Recent Marketing Daily Articles
-
Mobile Important For Hispanic Shoppers May 23, 5:10 p.m.
Marketers looking to capture more of the growing Hispanic market in the U.S. would do well ... -
CoreBrand: Brand Favorability Low May 23, 4:33 p.m.
Brand consultancy CoreBrand says awareness isn't everything. Awareness is up across the board for the top ... -
Ford Launches European Campaign May 23, 1:36 p.m.
Ford of Europe is backing the 2013 UEFA Champions League Final football match and launching a ... -
Study: Social Media Driving CSR May 23, 11:32 a.m.
With tax evasion and third-world factory collapses dominating headlines, a new study on the role of ... -
Mondelez Goes Social, AR In Band-Tour Sponsorship May 23, 8:14 a.m.
In two firsts for the company, Mondelez International is using a fan as a social media ... -
Beer Category Grows Most In Brand Rankings May 23, 12:40 a.m.
Beer was the highest growth category in this year’s BrandZ rankings -- up 36% year-over-year, according ... -
Saks Soars; Target Misses May 22, 6:10 p.m.
It’s a buzzy week for retailers. While mass chains such as Target and Lowe’s say the ... -
Cricket Makes More From Less May 22, 4 p.m.
Prepaid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ... -
Seattle's Best Promos New Drive-Thru Format May 22, 3:43 p.m.
Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ... -
Balance Bar Unveils 1st National TV Ads In 10+ Years May 22, 6:26 a.m.
Balance Bar -- one of America’s first nutrition/energy bar products (launched in 1992) -- is looking ...
Be the first to comment on "Boost Mobile Launches WNBA Ad"
Leave a Comment