Nike Brand Fuels Second Grand Prix For R/GA, No 'Integrated' Winner Announced At Ad Fest
Days after winning the top prize in the "cyber" category for its work on client Nike’s Nike+ FuelBand campaign during the Cannes Lions awards, R/GA took the Titanium Grand Prix, for the same campaign. Both awards were interesting, because the agency played more than a branding role in the campaigns -- it actually helped design and develop the product, which enables consumers to track and measure the "fuel" (i.e., oxygen) effectiveness of their workouts while wearing the Nike product.
The Lions said no Grand Prix winner was awarded in the "integrated" campaign category, which was among the categories expected to be awarded Saturday during the final night of awards at the week-long festival.
The Film Grand Prix and the first-ever Branded Content & Entertainment Grand Prix were awarded to Creative Artists Agency, Los Angeles, for its entry "Back to the Start" campaign for Chipotle.
The Film Craft Grand Prix was awarded to BETC Paris for its entry "Bear" for Canal+, which featured a walking, talking, film-directing bear rug (no kidding) that seemingly came to life after watching Canal+’s TV programming and decided to become a French filmmaker.
The Grand Prix for "Good" was presented to Droga5, New York, for its public service campaign "Help I Want to Save a Life" for Help Remedies.
Recent Online Media Daily Articles
-
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time ad targeting services based ... -
MetroPCS Drops Challenge To Neutrality Rules May 17, 4:44 p.m.
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ... -
'Geo-Conquesting' Drives Higher Mobile Click Rates May 17, 3:56 p.m.
The practice of conquesting -- running advertising for a brand or product near editorial content about ... -
Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation May 17, 3:34 p.m.
Internet services and utilities will rely more on content as the industry matures. Shereta Williams, vice ... -
Ford, Jeep, Chevy Top Digital Auto Brands May 17, 1:09 p.m.
On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were ... -
Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen May 17, 9:52 a.m.
In a battle to control the future of the ad industry’s currency, Nielsen and comScore each ... -
Yahoo Adds Tweets To News Feed May 16, 6:18 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ... -
Mozilla Puts Cookie-Blocking On Hold May 16, 6:16 p.m.
Mozilla is putting the brakes on plans to block third-party cookies by default in the upcoming ... -
Mobile Ad Results In Line With Rich Media May 16, 5:39 p.m.
Mobile display ads perform roughly on par with rich media ads in terms of click-through and ... -
Google Plans To Transition Brands Into Content-Driven Advertising May 16, 4:30 p.m.
Google wants technology to "step out of the way" as developers integrate it into everyday life. ...
Be the first to comment on "Nike Brand Fuels Second Grand Prix For R/GA, No 'Integrated' Winner Announced At Ad Fest"
Leave a Comment