Nike Brand Fuels Second Grand Prix For R/GA, No 'Integrated' Winner Announced At Ad Fest
Days after winning the top prize in the "cyber" category for its work on client Nike’s Nike+ FuelBand campaign during the Cannes Lions awards, R/GA took the Titanium Grand Prix, for the same campaign. Both awards were interesting, because the agency played more than a branding role in the campaigns -- it actually helped design and develop the product, which enables consumers to track and measure the "fuel" (i.e., oxygen) effectiveness of their workouts while wearing the Nike product.
The Lions said no Grand Prix winner was awarded in the "integrated" campaign category, which was among the categories expected to be awarded Saturday during the final night of awards at the week-long festival.
The Film Grand Prix and the first-ever Branded Content & Entertainment Grand Prix were awarded to Creative Artists Agency, Los Angeles, for its entry "Back to the Start" campaign for Chipotle.
The Film Craft Grand Prix was awarded to BETC Paris for its entry "Bear" for Canal+, which featured a walking, talking, film-directing bear rug (no kidding) that seemingly came to life after watching Canal+’s TV programming and decided to become a French filmmaker.
The Grand Prix for "Good" was presented to Droga5, New York, for its public service campaign "Help I Want to Save a Life" for Help Remedies.
Recent Online Media Daily Articles
-
Consumer Action: Most Web Users Want Control Over Tracking June 18, 8:20 p.m.
Most Web users have expectations about privacy that appear to be at odds with current practices ... -
Affiliate Channels Attract Global Buying, Tailored Marketing Programs June 18, 5:54 p.m.
The Internet continues to make the world smaller for affiliate marketers, but there are physical challenges ... -
Microsoft Rolls Out Ad Pano, Mobile Ad Format June 18, 3:03 p.m.
With the help of the broader ad industry, Microsoft this week is rolling out a mobile ... -
Kiip Debuts Self-Serve Option For Advertisers June 18, 2:23 p.m.
Mobile rewards network Kiip has added a self-serve option for advertisers aimed at attracting more small- and medium-sized ... -
Mindshare Taps Elkins As Managing Director, Digital, West Coast June 18, 1:51 p.m.
Mindshare, part of WPP's GroupM, has tapped digital marketing veteran Amy Elkins to be managing director, ... -
Blogging Stake: WPP Invests In Muzy June 18, 9:12 a.m.
WPP has taken a stake in Muzy Inc., an early-stage micro-blogging service focused on mobile content ... -
MSN, Newsy Partnership To Debut June 18, 7:40 a.m.
MSN on Tuesday is expected to announce a partnership with mobile-focused video news network Newsy. Similar to ... -
ZO Shaves Global Ad Outlook: Says Internet, Especially Mobile, Will Be Greatest Growth Engines June 18, 7:34 a.m.
The global ad economy now is expected to expand only 3.5% this year, according to the ... -
Google Enhanced Campaigns Increase Cost Per Click June 18, 12:05 a.m.
Search advertisers will need to learn how to compensate for rising costs per click as Google ... -
Publicis Groupe's VivaKi Influences Mass Relevance Social Road Map June 17, 9 p.m.
VivaKi Ventures has gained input into Mass Relevance's product road map to influence features and functions ...
Be the first to comment on "Nike Brand Fuels Second Grand Prix For R/GA, No 'Integrated' Winner Announced At Ad Fest"
Leave a Comment