• CNET, Monday, June 25, 2012 10:43 AM

The New York Times this weekend announced plans to put the entire newspaper on Flipboard, the popular social news-reader app. Beginning Thursday, Times subscribers should get access to articles, videos, photo slideshows, and blogs produced by the paper -- all within Flipboard -- while nonsubscribers will have access to a limited sampling of content.

“The partnership is being touted as a first for both companies,” CNet writes. “It marks the first time the startup has persuaded a large publisher to make its content available on its platform. Indeed, Flipboard says the authentication process and navigation experience was designed specifically for Times' readers.” According to Flipboard CEO Mike McCue, mobile made the deal happen.

"There are more and more people reading on mobile devices every day,” he said in a statement. “And it's more important than ever that great content be discoverable, beautiful, and sustainable on these devices.” For NYT, meanwhile, the partnership marks the first time its subscribers have been allowed to get full access to its content through a third-party platform.

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