TrueCar.com Sees Strong June For Autos
TrueCar.com is forecasting that new-vehicle sales in June will be about 1.2 million units, up 18.1% from June 2011 and down 6.9% from May. The forecast translates into a Seasonally Adjusted Annualized Rate (SAAR) of 13.6 million new car sales, up from 11.5 million in June 2011. Retail sales are up 15.7% compared to June 2011 and down 6.9% from May.
“The remarkable recovery of Toyota and Honda continued in June,” said Jesse Toprak, Vice President of Market Intelligence for TrueCar.com. “Uncertainty in the financial markets brought selling rates below 14 million units for the second month in a row. Despite the relative slow down in the last few weeks, the first half sales results this year indicate a relatively healthy car industry; perhaps the brightest spot in an otherwise struggling U.S. economy. We expect second half of 2012 to average around 14.5 million units, which will take us to over 15 million new cars sold in 2013."
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