Heineken Launches Global Campaign For Premium
Heineken is launching its most extensive marketing campaign to date for its Birra Moretti and Desperados premium beers, as part of wider strategy to globalize its premium world beer brands. The brewer is rolling out a multimillion-pound campaign this month to support its Italian Birra Moretti beer in the UK. It will feature Facebook activity, sponsorship tie-ups, experiential events and sales promotions as well print adverts throughout the year. The beer is also the official beer sponsor of Jamie Oliver’s The Big Festival in September.