Heineken Launches Global Campaign For Premium

Marketing Week , Tuesday, June 26, 2012 9:46 AM
  • Comment
  • Recommend
Subscribe to Around the Net In Brand Marketing

Heineken is launching its most extensive marketing campaign to date for its Birra Moretti and Desperados premium beers, as part of wider strategy to globalize its premium world beer brands. The brewer is rolling out a multimillion-pound campaign this month to support its Italian Birra Moretti beer in the UK. It will feature Facebook activity, sponsorship tie-ups, experiential events and sales promotions as well print adverts throughout the year. The beer is also the official beer sponsor of Jamie Oliver’s The Big Festival in September.

 

Read the whole story at Marketing Week »

Be the first to comment on "Heineken Launches Global Campaign For Premium "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Brand Marketing Articles

>> Around the Net In Brand Marketing Archives