Walgreens Offers Free HIV Testing

To raise awareness for National HIV Testing Day, Walgreens is again offering free testing, expanding the freebie to 47 stores in 50 cities. A spokesperson for the nation’s largest drugstore says that response was so positive last year -- the first year it offered free screenings -- that it decided to double the number of participating stores.
And in 138 additional stores, it is publicizing the free testing, using posters, postcards and in-store audio. It also plans to promote the message on New York Times Square’s digital display, the largest billboard of its kind in the country. (In 550 stores in heavily affected areas, Walgreens has special programs, including pharmacists offering one-on-one medication and counseling.)
The idea is to increase outreach and awareness of the importance of testing, she says. “Not many people will volunteer to be tested and it still is taboo,” she says. “So we’re hoping to help dispel the stigma around testing. Walgreens offers many tests. By making it confidential, you could be going in for a blood pressure check.”
The program, in partnership with the nonprofit Greater Than AIDS, is scheduled to run from 3 to 7 p.m., June 27 to June 29, in Walgreens in 20 cities, including Atlanta, Chicago, Dallas, Denver, Detroit, Houston, Los Angeles, Miami, New Orleans, New York, Philadelphia, San Francisco, St. Louis, and Washington, D.C.
Of the more than 1.2 million people living with HIV in the U.S. today, an estimated one in five -- or nearly a quarter of a million people -- do not know it. One-third of those who are positive are diagnosed so late in the course of their infection they develop AIDS within one year, according to the U.S. Centers for Disease Control and Prevention. Current recommendations call for all adults and adolescents to be tested for HIV at least once as a routine part of health care, and for those at an increased risk to be tested at least annually.
Greater Than AIDS has also kicked off a new PSA campaign this year, unveiling new outdoor media messages urging Americans to get tested for HIV. The “I Got Tested” campaign features real people’s stories of testing and encourages others to “join the movement.” (Univision Network is running Spanish-language versions.) Ads feature such actors as Jason George (“Grey’s Anatomy”), Nadine Ellis (“Let’s stay together”), Naturi Naughton (“The Client”) and Dennis Haysbert (“24,” “The Unit.”)
Recent Marketing Daily Articles
-
Saks Soars; Target Misses May 22, 6:10 p.m.
It’s a buzzy week for retailers. While mass chains such as Target and Lowe’s say the ... -
Cricket Makes More From Less May 22, 4 p.m.
Pre-paid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ... -
Seattle's Best Promos New Drive-Thru Format May 22, 3:43 p.m.
Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ... -
Balance Bar Unveils 1st National TV Ads In 10+ Years May 22, 6:26 a.m.
Balance Bar -- one of America’s first nutrition/energy bar products (launched in 1992) -- is looking ... -
Crowne Plaza Measures PGA Tour Sleep Habits May 21, 11:21 p.m.
Just in time for the Crowne Plaza Invitational at Colonial tournament this week, Crowne Plaza Hotels ... -
Dodge Goes Social With 'Defiance' May 21, 4:44 p.m.
Chrysler LLC's Dodge, which has category-exclusive sponsorship of the "Defiance" TV show and online game for ... -
Microsoft Unveils Xbox One May 21, 2:34 p.m.
For a presentation that was obstensibly about a new gaming console, Microsoft’s unveiling of its next-generation ... -
Telematics Ecosystem Booming, But Caution Advised May 21, 2:05 p.m.
The head of marketing for, say, Starbucks, is probably thinking about cars. Specifically, how to go ... -
Sony Touts Ultra High-Definition TVs May 21, 12:19 p.m.
We’ve been through the HDTV era and the 3DTV era -- now get ready for the ... -
Destination XL's Pixelated Privates Cause Controversy May 21, 11:03 a.m.
Specialty retailer Destination XL is Super Sizing itself, and not everyone is comfortable with its frank ...


Be the first to comment on "Walgreens Offers Free HIV Testing "
Leave a Comment