New Staples App Ramps Up Mobile Strategy
The iPhone application drives in-store traffic and captures online sales. The new Staples app is available for consumers in Britain. In addition to the app, Staples UK also has a mobile Web site, which is designed similarly to the U.S. version. The app is available for free download in the Apple’s British App Store. Via the app, consumers can browse more than 9,000 products, read reviews, add items to their shopping lists and check-out. One of the other big features of the app is to drive in-store foot traffic by finding the nearest location for users. By entering either a city or postal code, users can view contact information and directions to stores.