Around the Net
Microsoft Atlas Supports Facebook Ads
- Microsoft Advertising Blog, Tuesday, June 26, 2012 2:44 PM
Microsoft Atlas will offer tracking to measure the delivery and performance of ads on Facebook, allowing advertisers to measure impressions, clicks, and user interactions. Geoffrey Coco tells marketers all it takes is submitting Atlas tracking tags along with their creative to Facebook during trafficking. Perhaps Microsoft will improve Bing search results in Facebook next.
