Yahoo Gets In Tune With Spotify

Yahoo hasn’t had much to brag about in recent years when it comes to music, but a new partnership with Spotify could help to improve the Web portal’s appeal in that area. Under their agreement, Spotify’s on-demand music service will initially be offered within Yahoo Music before being rolled out across other Yahoo properties like Movies and omg!

Besides giving Spotify access to its audience of 700 million worldwide, Yahoo will also create a branded app for Spotify’s platform featuring unspecified original entertainment content.

"Delivering compelling premium experiences across screens is core to our mission at Yahoo!. Spotify is the leader in the digital music field and together we can provide the ‘soundtrack’ for users around the world," said Ross Levinsohn, Interim CEO, Yahoo, in a statement.

The move could also help Yahoo better compete for Web music listeners with the likes of Facebook, where Spotify is already integrated. Yahoo’s announcement on Tuesday didn’t include any financial terms of the deal or indicate exactly how users would access Spotify on the site.

But according to AllThingsD, Yahoo users will see links to Spotify songs but only be able to actually play music if they’ve download and opened the Spotify client. Yahoo will earn a commission on any new subscribers it brings in for Spotify, but ad revenue won’t be shared.

Spotify, with 10 million active users, gets most of its revenue to date by charging a $9.99 monthly subscription. But its launch last week of a free, ad-supported mobile radio service could help increase the share of sales it gets from advertising.

Tags: mobile, yahoo
Recommend (1) Print RSS
  • Nissan Taps Hatami To VP Sales, U.S.

    Nissan has named Derrick Hatami to VP, sales, for the U.S., reporting to Fred Diaz, senior vice president, Sales & Marketing and Parts & Service U.S.A. Effective Jan. 13, Hatami will lead the Nissan divisional sales and vehicle operations, light commercial vehicle and fleet functions. Hatami will be accountable for ...
  • Paul Edwards, Chevrolet's New VP Marketing

    Chevrolet has appointed Paul Edwards as new U.S. VP, Chevrolet marketing, replacing Chris Perry, who resigned last month. Edwards will report to Chevrolet Global Chief Marketing Officer Tim Mahoney, effective immediately. He has been executive director of General Motors’ Global Marketing since 2010, responsible for global media operations, agency management, ...
  • NASCAR Promotes Lynch To VP, Green Innovation

    NASCAR is promoting Dr. Michael Lynch to VP, green innovation. The elevation of his role from managing director to VP is meant to further NASCAR’s efforts to grow the sport’s green platform. As he has done over the past five years at NASCAR, Lynch will champion the adoption and implementation ...
  • Toyota Changes Corp. Comms. To Reflect "Total Toyota"

    Toyota has made new appointments in its North American corporate communications group in line with the company’s recently announced “total market” strategy, called Total Toyota or T2. The corporate communications function will now place an increased emphasis on establishing deeper relationships with influential Hispanic and African American communities in North ...
  • Dealertrack Buys Dealer.com

    Dealertrack Technologies has entered into a definitive agreement to acquire Dealer.com, which provides marketing and operations software and services for the automotive industry. Dealertrack will acquire all the equity of Dealer.com for approximately 8.7 million shares of Dealertrack's common stock and $620 million in cash. Upon closing, Gibbs will become Executive Vice President and Group ...
  • Nissan Goes Rogue To Tout 2014 Model Of Crossover

    The guy who helmed "The Italian Job" is behind a pair of cinematic TV spots for Nissan Rogue, via the Los Angeles office of TBWA\Chiat\Day. The spot, set to Sete's  “Y.A.L.A.”, uses the director's action-movie stylistics for a Walter Mitty-esque (no relation to the movie, which Jeep is involved in) ...
  • Chris Perry Gone From GM

    Chris Perry, who came to Chevrolet from Hyundai Motor America in 2010 has resigned according to GM. Perry followed his cohort Joel Ewanick, who had been VP marketing at Hyundai and became GM’s controversial CMO, and was let go last July. Perry was replaced last spring as Chevrolet's marketing chief ...
  • Toyota Creating Diversity Agency Group

    Toyota is creating a unified diversity market and media structure to address the fact that with a couple of decades Spanish-first demographics and those that identify as non-white will grow faster than any other.   Conill Advertising, Burrell Communications, and InterTrend Communications, have handled Hispanic, African American and Asian American ...
  • Direct Marketing Guru Irving Siegel Dies at 82

    Irving Siegel, who helped developed what is today known as databased marketing and analytical marketing, died on Dec. 17 in Miami. In 1962, Siegel created Getting To Know You International (GTKY), a direct mail marketing company which he built from a one-man operation into the largest nationwide new homeowner marketing company. ...
  • Sailthru Raises Another $20 Million

    Marketing technology firm Sailthru on Tuesday announced receiving $20 million in a third-round funding led by Scale Venture Partners. That brings the New York-based company’s total raised to date to $48 million. With the latest investment, Sailthru said it plans to expand its sales, engineering and marketing staff to accelerate ...
>> Raw Archives