This Just In Your Inbox: Email Becoming More 'Executional'
Lenovo marketing chief Gary Milner says the roll of email has changed dramatically for big brand marketers, especially depending n the audiences they are targeting.
“The 18-24 [year old] group… they would say email is a dinosaur,” he told Brand Marketers Summit attendees, adding that the primary use of email marketing has been relegated to Lenovo’s sales group, not its brand marketing team.
“Email is becoming a very executional animal,” he said, adding, “And social has become more of the storytelling and consumer engagement.”
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