Meet Link Tech Startup LinkSmart
After several quiet years, link technology startup LinkSmart is stepping into the spotlight. Founded by former DailyCandy CEO Pete Sheinbaum back in 2009, the company has a plan to use in-text links to help Web publishers optimize traffic and improve reader engagement. The startup has already raised $4.7 million -- from the Foundry Group and Sutter Hill Ventures -- and has forged relationships with some top (yet still unidentified) publishers.
“At DailyCandy, Sheinbaum said, he learned how valuable in-text links could be for driving traffic to certain sections of a Web site and keeping users engaged,” GigOm reports. “But, for the most part, publishers’ only option has been to hand-code the links, which makes updating and changing the links in real-time a laborious, unscalable effort.” Sheinbaum explains: “What we’re trying to do is give publishers an analytics tool to understand what’s going on in the text and provide not just data, but insights into how to optimize their traffic based on whatever business goals they have.”
Recent Around the Net In Online Marketing Articles
-
Google Glass Apps Adding Up May 17, 11:47 a.m.
In what has become a necessary step for any successful operating system, Google Glass is starting ... -
Groupon Drags Out CEO Search May 17, 11:46 a.m.
Speaking of Groupon, the deal site says it’s unlikely to name a permanent new CEO until ... -
Andrew Mason Plotting Next Company May 17, 11:44 a.m.
What’s Andrew Mason been up to since being booted from the top spot at Groupon? Well, ... -
Yahoo Kicking Tumblr's Tires May 17, 11:44 a.m.
Yahoo is reportedly considering partnering with, investing in, or buying Tumblr. “Sources said the talks were ... -
Google, NASA To Study A.I. With "Quantum Computer" May 16, 12:01 p.m.
Google and NASA are creating a laboratory to study artificial intelligence. Their focus, as The New ... -
Skift Closes $1 Seed Round May 16, noon
Skift -- the travel intelligence and news startup founded by Rafat Ali -- has closed $1.1 ... -
USA Network Vies For Social Media Control May 16, 11:59 a.m.
USA Network on Thursday is expected to debut a new Web and mobile platform that, as ... -
Microsoft, Google At Odds Over App Ads May 16, 11:58 a.m.
After Microsoft updated its own YouTube application for Windows Phone the other week, Google sent the ... -
Larry Page Explains Soft-Spokenness May 15, 10:30 a.m.
More than personal quirk or mere curiosity, Larry Page’s soft-spokenness has led some analysts to question ... -
Brightcove Bows Mobile Live-Streaming Tool May 15, 10:29 a.m.
Video distribution platform Brightcove is introducing a new module that is designed to help customers run ...
Be the first to comment on "Meet Link Tech Startup LinkSmart"
Leave a Comment