• March 23, 2004

XM Satellite Radio and NBC have launched mobile media marketing campaigns with Asphalt Media, a company specializing in delivering 53-foot long advertising impression on the sides and ends of mobile trailers. Asphalt-processed ads appear on fleets of trucks traveling routes in every major DMA in the nation to and from key national retailers like Wal*Mart, Target, Costco, Kmart, Sears, Home Depot, Stales and Lowe's creating up to 4 million daily impressions among the nation's 125 million auto commuters and millions of shoppers. Using GPS technology, the trucks are tracked on an hourly basis to help support Asphalt's Post Performance Report. The XM campaign begins this week and will run for three months in Los Angeles, Detroit, Baltimore and Tampa. The NBC campaign featuring ads for the "Today Show," "Nightly News with Tom Brokaw," and "Dateline" is running now in New York City.