News Brief

Study: Increasingly, Viewers Want To Watch TV On Mobile Devices

Jun 27, 2012, 1:21 PM
  • Comment
  • Recommend (1)
Subscribe to Video Daily

Consumers increasingly want to watch TV programming via smarphones and tablets, according to a new study from Beta Research.

Among adults, interest in viewing TV content on mobile devices climbed to 31% in 2012 from 22% in 2011, the study said. Among younger adults, age 18-34, 50% expressed the same interest, up from 39% a year earlier. Similarly, nearly half (47%) of teens 12-17 said they were interested in viewing TV content on mobile devices, compared to 43% in 2011.

The Beta study also found that 19% of adults had actually viewed TV on a smartphone or tablet in the past 30 days.

The survey was conducted in March with a national sample of 4,900 multichannel subscribers. 

Be the first to comment on "Study: Increasingly, Viewers Want To Watch TV On Mobile Devices"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Video Daily Articles

>> Video Daily Archives