• by Ross Fadner , June 27, 2012

Online video platform provider Kaltura has added Groupon as the latest client to use its software and additional paid features to create its own video portal, according to an industry report.

No -- Groupon is not building a database of marketing videos. Rather, TechCrunch reports that the daily deals giant has decided to build an internal video platform that will be used for communicating with its more than 12,000 employees across various field offices. The idea is that rather than send out company-wide emails, Groupon will instead handle internal communications with video, using Kaltura’s software.

Kaltura provides video distribution services either through a hosted solution that exists in the cloud or through software integrated into the customer’s data centers behind their firewall. The latter offering differentiates Kaltura from other video platform providers like Ooyala or Brightcove.

Separately, Kaltura announced today that it has set its sights on expansion in Europe, and has set up a London sales office. Former VP of Strategy Leah Belsky, now assumes the European GM position. The company has hired about 20 new employees to sell and support its products in Europe.