Engagement Rises For Tweets Under 100 Characters
M&M Global , Wednesday, June 27, 2012 2:32 PM
Tweets containing less than 100 characters receive 17% higher engagement than longer tweets, according to new research from Buddy Media. In analysing user engagement with approximately 320 Twitter handles of some of the world’s biggest brands, the social enterprise company found that keeping things short and sweet led to more replies and retweets from followers. The research also showed that the use of hashtags can be problematic. Although tweets with hashtags receive twice the levels of engagement than those without, tweets with two or more hashtags lead to a 17% drop in engagement.
Recent Online Media Daily Europe Articles
-
Tesco Best At Social Media Customer Service May 16, 1:22 p.m.
A new survey has revealed that supermarket giant Tesco was the best performing brand in Q1 ... -
Google Under Gun On UK Taxes Again May 16, 1:21 p.m.
The UK Public Accounts Committee (PAC) is set to question Google on its tax affairs in ... -
Burcher To Head MediaCom's Social Media May 16, 1:20 p.m.
Nick Burcher has joined MediaCom from ZenithOptimedia Worldwide, where he was head of social media and ... -
The Conversation Is Launched In The UK May 16, 1:19 p.m.
A news website has launched which has eight editors – but hopes to draw on the ... -
Court To Google: No Auto-complete Entries May 16, 1:18 p.m.
A German federal court has ordered Google to remove auto-complete entries from the search engine after ... -
Guardian's Model 'Fundamentally Changed' By Mobile May 16, 1:16 p.m.
Nearly half (44%) of all traffic coming via tablet and smartphones in April, according to the ... -
Sullivan: Dish Not Likely To Reach $900,000 Goal May 8, 2:46 p.m.
When Andrew Sullivan, founder of the popular politics blog The Dish, announced in January that he ... -
Grazia's Bruton: 'You Can't Read An IPad In The Bath' May 8, 2:45 p.m.
Grazia chief Jane Bruton has rejected the idea that the days of the printed glossy magazine ... -
Blogger: SEO 'Nothing' Without Good Writing May 8, 2:44 p.m.
Brands looking for effective marketing need to look beyond just SEO and use web content as ... -
Vaizey: Copyright Law Reform Vital To IP-based Publishing May 8, 2:43 p.m.
Copyright rules must be adapted to ensure the publishing sector can continue to thrive in an ...
Be the first to comment on "Engagement Rises For Tweets Under 100 Characters "
Leave a Comment