Cadillac Mulls Big ATS Brand Extensions
With the Cadillac ATS, GM's luxury brand looks to bring in a new generation and begin seriously challenging marques like BMW, Mercedes-Benz and Audi. "The ATS is not only the first compact Caddy model line in three decades but the marque’s first product to offer a four-cylinder engine -- two, in fact -- since the dreaded Cimarron, a vehicle whose mere mention evoked reflexively painful winces during a preview of the new ATS this week," writes Paul Eisenstein. He says Cadillac insiders revealed to TheDetroitBureau.com that this is likely just the beginning and an array of ATS variants likely will follow. Among those under serious consideration are an ATS Coupe and the seemingly requisite V-Series version.