On the heels of announcing a partnership with Spotify, Yahoo said Thursday it’s teaming with Clear Channel to offer its iHeartRadio digital radio service on the Web portal.
The companies will also cross-promote each other’s content on iHeartRadio.com, local radio station sites, and across Yahoo’s entire network. Yahoo’s original video programs will be available in audio versions through Clear Channel as well.
The two companies will also partner on nearly a dozen live concerts, where Yahoo will have exclusive Web and mobile broadcast rights and Clear Channel will handle selling of sponsorships around events. That includes the upcoming iHeartRadio Music Festival in Las Vegas in September.
Earlier this week, Yahoo said it would offer access to Spotify through Yahoo Music and other properties through a separate content-sharing agreement with the on-demand music service.
The alliance with Clear Channel also marks Yahoo’s latest effort to align with a major broadcast partner to offer premium content and related advertising opportunities. In the last year, it has teamed with ABC News and CNBC on such deals, giving prominent placement to their stories and video on Yahoo.