Around the Net
AOL Intros Cross-Platform Ad Strategy
- ClickZ, Friday, June 29, 2012 12:07 PM
AOL has extended its Pictela platform across multiple screens to allow brands build cross-platform campaigns in real-time, according to Matt Kapko. The portal now allows advertisers to incorporate five applications in mobile ads running on the technology, including Facebook, Twitter, a photo gallery, video gallery, and content feed, he writes. AOL's multiscreen format follows moves by Google, Yahoo, and Bing to serve content and ads on any device.
