Lexus Official Vehicle Of U.S. Women's Open
Lexus will be the "official vehicle" of the 2012 U.S. Women's Open in Kohler, Wisc., July 5-8. Lexus is providing a fleet of nearly 240 Lexus vehicles to be used by the players and United States Golf Association (USGA) officials. The U.S. Women's Open will be played at Blackwolf Run golf course. At 6,812 yards, Blackwolf Run ranks as the longest Women's Open venue ever to be played at sea level.
For the past five years, Lexus and the USGA have had a multi-year partnership, with Lexus serving as the automotive partner of the USGA and the official vehicle of the U.S. Open, U.S. Women's Open, U.S. Senior Open and U.S. Amateur. Lexus is the only automotive partner in the USGA's 117-year history.
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