Taking Away iPhones Is The New Grounding
That’s what Caitlin Frank, a 15-year-old on the Brand Marketers Summit’s youth panel shared with the industry attendees.
She’s grown so dependent on her iPhone that taking it away from her is her parent’s last resort form of punishment.
“I don’t get grounded,” she said, “but taking my phone away is the next worse thing, because it is everything to me.”
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