Key Newspaper Ad Spending Trends In 3rd Quarter
According to preliminary estimates from the Newspaper Association of America, newspaper advertising expenditures for the third quarter 2003 totaled $10.9 billion, an increase of 1.5 percent over the same period last year, Total ad spending in newspapers for the first nine months was $31.8 billion, up 1.6 percent from the same period last year.
"The growth in these key categories shows newspapers' continuing appeal to advertisers as an effective national advertising platform," said NAA President and CEO John F. Sturm. "Newspapers are in a good position as we start the fourth quarter and enter the holiday season. As the market shows signs of recovery, we fully expect ad spending to gain even more momentum and continue this trend toward improvement in 2004. In particular, we are anticipating gains in help wanted as the economy begins to add jobs."
Q3 data can be found here.
JACK LOECHNER
Center for Media Research
Recent Research Brief Articles
-
Shopping Sight Unseen May 24, 6:15 a.m.
According to Shopzilla, from a monthly e-commerce research initiative to track key shopping trends, 29% of ...
-
Black And White And Read All Over May 23, 6:15 a.m.
The vast majority of U.S. adults read newspaper media content across a range of technology platforms, ...
-
Innovate Or Die May 22, 6:15 a.m.
Innovation is not working out the way many companies expected. Rather than offering “the next big thing,” innovations ...
-
One For The Money, Two For The... May 21, 6:15 a.m.
According to a new survey by PunchTab, 81% of moms will engage more with a brand ...
-
SMBs Bullish(er) For 2013 May 20, 6:15 a.m.
According to the recent Business Confidence Survey by Insperity, small business owners are showing a willingness ...
-
Optimize Format For Effective Multi-Media Viewing May 17, 6:15 a.m.
According to a new report from Brand Perfect, considering global publishing for a digital generation, sales ...
-
High Entertainment Spenders Account For 70% Of Home Entertainment May 16, 6:15 a.m.
According to Nielsen’s U.S. Entertainment Consumer Report, consumers in households earning an average annual income of ...
-
Travel Pumps The U.S. Economy May 15, 6:15 a.m.
According to a recent report from Roger Dow, President of the U.S. Travel Association, on how ...
-
Smartphones and Tablets, Though Mobile, Require Separate Ad Approach May 14, 6:15 a.m.
According to an industry analysis by Adobe Digital Index, mobile devices have changed the way consumers ...
-
U.S. Still Largest Digital Out-of-Home Market; China Chases May 13, 6:14 a.m.
According to a new report from PQ Media, the Global Digital Out-of-Home Media Forecast 2013-17, global ...
Be the first to comment on "Key Newspaper Ad Spending Trends In 3rd Quarter"
Leave a Comment