Bone Of Contention: Publishers Charging For Each Hotlink In Tablet Ads

Media buyers are complaining about extra fees magazine publishers are charging for activating hotlinks in tablet ads -- most recently an extra $1,500 per link at Meredith's Better Homes and Gardens, Fitness and Parent pubs. The company claims it's a reasonable production fee. Last year buyers and advertisers were skeptical about Conde Nast's charging $5,000 to activate each link in a tablet ad.

Read the whole story at Advertising Age » Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.