Bone Of Contention: Publishers Charging For Each Hotlink In Tablet Ads

Advertising Age, Thursday, June 28, 2012 3:35 PM
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Media buyers are complaining about extra fees magazine publishers are charging for activating hotlinks in tablet ads -- most recently an extra $1,500 per link at Meredith's Better Homes and Gardens, Fitness and Parent pubs. The company claims it's a reasonable production fee. Last year buyers and advertisers were skeptical about Conde Nast's charging $5,000 to activate each link in a tablet ad.

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