Lagardre's 'Be' Mag To Become Monthly
Women's Wear Daily, Friday, June 29, 2012 12:30 PM
Be, the French women's magazine published by Lagardère Active, a division of French media group Lagardère, will move from weekly to monthly publication in October, and begin an e-commerce business selling beauty and fashion products on its website. Launched in April 2010, the pub has "not yet reached its sales target," according to Laure Guilbault. "Its paid circulation fell 12.7% in the first quarter of 2012," though fashion-ad pages rose 58% in the first half of 2012.
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