Orbitz Defends Its Practice

Los Angeles Times, Monday, July 2, 2012 9:30 AM
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Mac users who search for hotels on the Orbitz online booking service are initially directed to more expensive hotels than PC users, Orbitz acknowledged last week. Orbitz defended the practice, saying the travel search engine is simply showing users what it thinks they prefer. Orbitz Chief Executive Barney Harford said data collected by Orbitz shows that Mac users were 40% more likely than PC users to book four- or five-star hotels.

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