Digital Could Put 'Auto Trader' Out Of Print
Evening Standard, Monday, July 2, 2012 2:13 PM
Booming digital revenues now make up almost 80% of sales at Auto Trader and could hasten the end of the print version of the car-classifieds magazine in 12-18 months. Annual turnover rose only 1% to £257.2 million, but digital sales, from the web and smartphones, jumped 11% to £202 million. Auto Trader is a rare example of a print title that transformed itself successfully into a digital brand, with operating profits before exceptionals up 9% to £129 million.
Recent Online Media Daily Europe Articles
-
Kerrang! Still Digital Only; Planet Goes Analogue May 23, 3:09 p.m.
Bauer Media has axed the Kerrang! radio station from its FM slot in the West Midlands, ... -
Metro, Mirror Web Traffic Up Sharply In April May 23, 3:08 p.m.
Web traffic to the website for Metro rose by more than 25% for the second month ... -
Daily Mail Digital Growth Cancels Print Decline May 23, 3:07 p.m.
Mail Online has reported revenue for the first half of this year (to the end of ... -
Daily Mail Online Vilified Over Sniper Photo, ID May 23, 3:06 p.m.
The Daily Mail has faced fierce criticism from readers after publishing the photograph of a British ... -
Paywall No Impediment To Telegraph Traffic May 23, 3:05 p.m.
The adoption of a metered paywall by Telegraph Media Group does not appear to have had ... -
Multimedia Tool Launches In Hungary May 22, 1:54 p.m.
A new visual storytelling tool, which enables users to bring together video, text and interactive polls ... -
Future Print Revs Down But Digital Way Up May 22, 1:53 p.m.
Consumer magazine publisher Future has reported a narrower pre-tax loss for the first half of 2013 ... -
Hyperlocal News Websites Get Carnegie Funds May 22, 1:52 p.m.
Five hyperlocal news websites have received £10,000 each as part of a new funding project. The ... -
Pirate Movie Sites Blocked By ISPs In UK May 22, 1:50 p.m.
Most of the UK Internet service providers (ISPs) have started blocking access to two websites accused ... -
'Derek' To Debut On Netflix In U.S. In September May 21, 1:12 p.m.
All seven half-hour episodes of the comedy starring Ricky Gervais - first aired on Channel 4 ...
Be the first to comment on "Digital Could Put 'Auto Trader' Out Of Print "
Leave a Comment