News Brief
Reader's Digest Gets Even More Digested, Divests Some Direct Business
Jul 3, 2012, 6:49 AM
The Reader's Digest Association Monday announced the sale of its Lifestyle and Entertainment Direct business to Mosaic Media Investment Partners. RDA said the sale includes Direct Holdings Americans, Saguaro Road Records and many of the assets of its Direct Entertainment Media Group. Terms were not disclosed, but RDA said the proceeds “were not material.”
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