Lifestyle, Entertainment, Government And Finance Site Activity

Lifestyle, Entertainment, Government And Finance Site Activity

Top 10 Financial Destinations
	Unique Audience (000)	Active Reach (%)
AOL Personal Finance	4,348	3.87
Paypal	3,869	3.44
Bank of America	3,475	3.09
Yahoo! Finance	2,955	2.63
MSN Money	2,751	2.45
Capital One	2,294	2.04
Citibank	2,276	2.02
CNNMoney	1,782	1.58
Wells Fargo	1,754	1.56
CBS MarketWatch	1,605	1.43
Top 10 Government & Non-Profit Destinations
	Unique Audience (000)	Active Reach (%)
U.S. Dept. of the Treasury	2,794	2.48
U.S. Dept. of Health & Human Services	1,784	1.59
U.S. Dept. of Defense	1,359	1.21
U.S. Dept. of Commerce	1,327	1.18
California	1,286	1.14
U.S. Dept. of the Interior	889	0.79
U.S. National Aeronautics & Space Admin	751	0.67
U.S. Legislative Branch	667	0.59
U.S. Office of Personnel Management	415	0.37
Bush Cheney ' 04	382	0.34

Source: Nielsen//NetRatings
Week ending Mar. 7, 2004
US, Home

Top 10 Entertainment Destinations
	Unique Audience (000)	Active Reach (%)
Windowsmedia	6,144	5.53
AOL Music	4,500	4.05
EA Online	4,268	3.84
ESPN	4,111	3.7
Yahoo! Games	3,855	3.47
MusicMatch Jukebox	3,566	3.21
eBay Entertainment	3,559	3.21
AOL Entertainment	3,395	3.06
eUniverse	3,092	2.79
MSN Entertainment	2,886	2.6
Top 10 Family & Lifestyles Destinations
	Unique Audience (000)	Active Reach (%)
Disney Online	3,589	3.23
eBay Toys	2,692	2.42
Tickle	2,670	2.41
Cartoon Network	1,366	1.23
Yahoo! Personals	1,357	1.22
Ancestry.com	1,339	1.21
WebMD	1,309	1.18
AmericanSingles	1,061	0.96
Match	1,003	0.9
MyFamily.com	880	0.79

Source: Nielsen//NetRatings
Week ending Feb. 29, 2004
US, Home

Next story loading

About the Author

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.