GM Ready To Reinvest In Facebook?
The Wall Street Journal, Tuesday, July 3, 2012 9:01 AM
Following a highly publicized pull-back, General Motors is reportedly reconsidering advertising on Facebook. In May, the carmaker caused a public relations fiasco for Facebook after it said paid
ads on the site had little impact on consumer purchases. Heading toward a rapprochement, however, Facebook Chief Operating Officer Sheryl Sandberg recently discussed the matter with GM Chief Executive
Daniel Akerson, The Wall Street Journal reports. Since then, senior execs from both companies have reportedly been in discussions.
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