Manchester To Get Pop-up Radio Station On Digital Day
Media Week , Tuesday, July 3, 2012 12:55 PM
A new digital radio transmitter will be turned on on 4 July. Around 250,000 more people in Manchester will be able to listen to DAB radio, which will reach 90% of households in the area. To highlight the expansion, Key 103's digital frequency will be rebranded to Key 103D and will air 20-minutes of exclusive digital-only content every hour, including live tracks from Ed Sheeran and Jessie J. Manchester Digital Day will be promoted on-air throughout this week and will offer listeners the chance to win Roberts Elise digital radios or to have their workplace fitted out with digital radios.
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