News Brief

Report: Most Coupon Searches Are By Store, Not Brand

Coupon search engine reports that 62% of consumers searching for coupons on the site search by store, 24% search by type of product, and just 14% search by product brand.

The site's first "Buy-havior Report" summarizes users' behaviors during June 2012. Each month, nearly 12 million consumers use the site, which offers cash-back incentives in addition to manufacturers' coupons.

Other findings:

*Most-searched store/retailer: Walmart (followed by Kohl's and Target).

*Most-searched product: toilet paper (followed by laundry detergent). Half of the top ten searched terms were for consumable goods like toilet paper, laundry detergent, coffee and butter. 

*Most-searched brand: Sony (which was searched three times more than the next most-searched brand, Swiffer).

*73% of consumers used the site between 7:00 am and 6 pm, regardless of the day of the week. 



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1 comment about "Report: Most Coupon Searches Are By Store, Not Brand".
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  1. Paula Lynn from Who Else Unlimited, July 6, 2012 at 7:57 p.m.

    The makes as reported here in MediaPost kind of useless. Actually, I've scanned it. It is useless. The "coupons" as they call them are the same discounts one can go directly to any store website directly and get.