Coca-Cola Tosses Crispin On Coke Zero
New York Times, Friday, July 6, 2012 9:30 AM
Coca-Cola and the agency Crispin Porter & Bogusky, part of MDC Partners, said this week in a joint statement that they had “decided to part ways” after working together since 2005 on Coke Zero ads in North America. The statement did not give a reason for the decision. A review of the account is expected to begin soon, and the joint statement said that Crispin Porter would continue to work on ads for Coke Zero that are planned to appear in Europe next year.
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