Key Political Races Flood Select Metros With Ad Dollars
Ohio and Florida have two markets each among the top 10 in political spending this year, according to a new report. Both are major swing states in the presidential race and have hotly contested senate races generating spending.
Cleveland, the country's 18th-largest market, has drawn $17.7 million through June 24, according to a Wells Fargo report. That places it just behind Los Angeles for the most political ad dollars this year.
Also in Ohio, the Columbus market, the 34th-largest, ranks 8th in most spending with $10.6 million.
In Florida, Tampa, the 14-largest market, ranks 4th with $12.2 million and Orlando (market 19) comes in 9th with $10.4 million.
In Ohio, incumbent Sen. Sherrod Brown (D) is trying to fend off a challenge from state Treasurer Josh Mandel (R). Cleveland has been experiencing a rush of dollars lately, making it the country’s top market with political dollars from June 4-24.
In Florida, Sen. Bill Nelson (D) is trying to hold onto his seat.
California, where Los Angeles has brought in $20.2 million, has a senate race with incumbent Diane Feinstein (D). Other top 10 markets through 24 this year include New York in third, Washington in 5th, Milwaukee (where statewide recall races buoyed spending) in 6th, Las Vegas in 7th and Philadelphia in 10th.
The Los Angeles and New York markets should help the stations owned by the four major networks. Fox has six stations in the top 10, while NBCUniversal and CBS have four.
In Cleveland, the four stations affiliated with the major networks are owned by Gannett, Scripps, Raycom and Local TV.
Recent MediaDailyNews Articles
-
NY1 Show Goes National May 22, 7:32 p.m.
Time Warner Cable (TWC) will begin distributing a show about Broadway and theater at large to ... -
TV Model: Nets, Stations Split Retrans 50/50 May 22, 6:02 p.m.
Gray Television CFO Jim Ryan suggested that networks may capture more than half of an affiliate’s ... -
Newspaper, Magazine Ad Fortunes Continue To Decline May 22, 5:59 p.m.
The release of fourth-quarter figures for newspaper advertising and first-quarter figures for magazine ad pages earlier ... -
Equifax Taps Dentsu's 360i As Lead Agency May 22, 5:24 p.m.
Data collection company Equifax has selected Dentsu shop 360i to be its lead agency -- for ... -
NBC Gives 'Voice' To Tuesday, ABC 'Dancing' Into Second Place May 22, 5:08 p.m.
Two nights left of the TV season and NBC scored a Tuesday night win.Its big show, ... -
Multichannel Video Cos. Register Subscriber Loss, Satellite TV Gains May 22, 10:55 a.m.
For the first time in a year-long period, the biggest multichannel video companies have witnessed a ... -
DPAA Taps Enhanced TV Ad Vet Frey As New Chief May 22, 8:08 a.m.
Barry Frey, a long-time cable and interactive television executive who helped pioneer the field of “enhanced ... -
How Social Is Transforming TV May 21, 5:46 p.m.
Live from OMMA Video, Viacom Media Networks is unveiling its findings from “When Networks Network: TV ... -
Chicago Awards O'Hare Digital Signage Biz To Clear Channel Airports May 21, 4:30 p.m.
The Chicago City Council has awarded Clear Channel Airports a five-year contract, with the option for ... -
(Updated) NDTV Challenges WPP, Tries To Revive Lawsuit In NY May 21, 4:26 p.m.
(Editor's Note: The original version of this story, including the headline failed to note that NDTV's ...
Be the first to comment on "Key Political Races Flood Select Metros With Ad Dollars"
Leave a Comment