Birds Eye Sponsors Veggie Recipe Contest -- For Kids!
New York Times, Friday, July 6, 2012 4:23 PM
Birds Eye is " taking the unusual step of marketing directly to children" by partnering with "iCarly," a kids Nickelodeon show, in a contest for kids to develop their own "wacky" veggie dishes, writes Andrew Adam Newman. Example cited of this less-than-delicious-sounding food genre: a "'veggie sundae' -- a scoop each of carrots, cauliflower and broccoli in a banana split dish, each scoop topped with a cherry."
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