News Brief
Revlon Takes Beauty Problems To Facebook
Jul 6, 2012, 6:54 PM
Revlon plans to introduce the Revlon Expression Experiment, a social media campaign which will present consumers with beauty challenges, reports Women’s Wear Daily. The trade paper reports
the new Facebook effort offers participants a beauty puzzler, encouraging fans to post and share with friends. “We want to get women to tell their story,” a company exec tells
WWD, explaining that the goal is to create “brand advocates,” or “true friends. We are not out for likes. We see this as a long-term platform, continuing and evolving over
time.”
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