Rentrak Expands Local TV Ratings Coverage With Gannett Stations In Three Markets
Rentrak this morning announced a multi-year contract to provide local TV ratings to Gannett Broadcasting for its stations WKYC-TV (NBC affiliate) in Cleveland OH, KXTV-TV (ABC) in Sacramento, CA and WLTX-TV(CBS) in Columbia, SC. The addition of Gannett in those markets brings the number of network affiliate stations subscribing to Rentrak to four in Cleveland and two in Columbia. KXTV is Rentrak's first TV station client in Sacramento. There are now more than 180 local television stations using Rentrak’s local TV ratings services.