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Coca-Cola Pours On Summer Olympics Marketing
- NYSportsJournalism.com , Monday, July 9, 2012 9:32 AM
The beverage giant released new details for what it is calling the company's biggest ad campaign in Olympic history, including eight TV spots featuring current and past U.S. Olympians and Olympic hopefuls, a nationwide mobile tour, social media activation, limited-edition products at retail and goodies via My Coke Rewards.
