WPP Jumps Ahead Of Publicis As No. 1 U.S. Digital Agency Group

Based on its acquisition of digital independent AKQA, WPP is now has the biggest digital advertising agency organization in the U.S., according to an update of estimates released this morning by RECMA.


The RECMA update estimates that when the 600 U.S.-based AKQA staffers are added to WPP's roster, the holding company now has a U.S.-based digital agency organization of 8,328, pushing it ahead of Publicis' 7,864 to become the dominant player in the U.S. digital agency marketplace.


Based on its updated rankings, WPP now commands a 21.7% share of the market of U.S. digital agencies, comprised of six agency holding companies and various independent agencies.

USA- Digital market shares July 2012

Rank
2012

DIGITAL
STAFF

7 Group  owners and 61 agencies

Digital shares

1

8 328

WPP USA (8 agencies)

21.7%

2

7 864

Publicis Groupe USA (7 agencies)

20.5%

3

6 672

Interpublic  USA (12 agencies)

17.4%

4

4 698

Omnicom Group USA (7 agencies)

12.3%

5

1 370

Aegis Media USA (3 agencies)

3.6%

6

1 099

Havas USA (1 agency)

2.9%

7

825

Dentsu America (1 agency)

2.2%

///

7 436

Independents USA  (23 agencies)

19.4%

-

38 292

Top 112 USA digital agencies

100%

Source: RECMA USA Digital Guide

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