Yahoo Launches 'Genome' Analytics Tool
Yahoo today went live with Genome, the audience analytics service it announced in May during Internet Week that stems from its $270 million acquisition of interclick last November. The platform promises to help marketers deliver highly-targeted campaigns based on user data (including search) from Yahoo’s audience of 700 million combined with third-party data from interclick and advertiser data, among other sources.
By tapping into “big data” through Genome, advertisers would have the ability to build precise audience profiles and make more efficient media buys, as well as gain preferred access to inventory across Yahoo, AOL and Microsoft, and the top 1,000 comScore sites.
“Genome eats Big Data for lunch---literally,” stated a Yahoo blog post today. “It takes in more data from more sources than other solutions, then analyzes and decodes it to create multi-dimensional views of customers that help define the best target audiences for ad campaigns.”
Among existing Yahoo clients signing on to use Genome for creating targeted campaigns are BMW and STP, with the data and analytics service expected to become a key part of every brand’s relationship with the Web portal. With the rollout of Genome, Yahoo also said it’s retiring interclick as a separate brand.
Recent Raw Articles
-
Vevo Comes To Windows 8 June 19, 12:01 p.m.
Microsoft’s Windows 8 platform has gotten a little more sizzle with the addition of Vevo. Available ...
-
Adobe's DPS Hits 100 Million Downloads June 18, 5:10 p.m.
In connection with reporting second-quarter results on Tuesday, Adobe said it has delivered 100 million digital ...
-
Google's Motorola Shifts Media Account To Digitas June 18, 3:33 p.m.
Google-owned Motorola has appointed Publicis Groupe’s Digitas to handle global media duties, according to sources. Those ...
-
Mobile Banking Head Weber Leaving Citi June 18, 11:57 a.m.
Tracey Weber, North America head of Internet and mobile banking at Citi, is leaving the banking ...
-
Facebook Upgrades Page Post Link Ads June 17, 6:15 p.m.
As part of its recent effort to simplify its ad offerings, Facebook on Monday announced updates ...
-
Google Pushes 'All Access' Via Starbucks June 17, 2:54 p.m.
With Apple announcing its own music streaming service last week, it wouldn’t be surprising to see ...
-
Fandango Adds To Video Lineup June 17, 12:22 p.m.
Continuing to broaden its content offerings, Fandango over the weekend launched a new series called “Summer ...
-
Netflix and DreamWorks Make a Big Deal for Original Kids Content June 17, 9:56 a.m.
Netflix and DreamWorks Animation this morning announced a multi-year deal in which the studio agreed to ...
-
Deutsch Founder David Deutsch Dies at 84 June 13, 7:59 p.m.
Sad news out of Interpublic’s Deutsch Inc. today—agency founder David Deutsch passed away. He was 84. ...
-
Trailer Watching Up On PCs, Mobile June 13, 5:06 p.m.
Moviegoers are watching trailers on PCs and mobile devices more than ever, according to the latest ...
Be the first to comment on "Yahoo Launches 'Genome' Analytics Tool"
Leave a Comment