Chrysler Takes Employees To The Orchestra
Chrysler Group brought hourly and salaried employees to the Detroit Symphony Orchestra with themed concerts to tout the company's third anniversary under Fiat SpA.
"It is vital that we support organizations like the DSO, that share the same philosophy we do -- an unwavering commitment to the city of Detroit," said Sergio Marchionne, Chairman and CEO, Chrysler Group LLC, in a statement. "While it is our duty to focus on the revival of this city, it is equally crucial to cherish the treasures the city already offers."
More than 8,000 Chrysler employees and their guests attended. The events also included "Taste of Detroit"-themed food and vehicle displays from each Chrysler Group brand. The symphony performed music ranging from classical to rock and country. Volunteers from United Way for Southeastern Michigan were also present to help attendees learn how to take a pledge to end childhood hunger.
Marchionne is currently serving a term as the United Way Campaign Chair for Southeastern Michigan's (UWSEM) 2012 campaign. As Campaign Chair, Marchionne will be the face and voice of the UWSEM fund-raising and education efforts and will work to promote the growth and impact of the campaign among businesses and individuals.
Recent Marketing Daily Articles
-
Champs Taps Westbrook For Ad Push May 17, 4:52 p.m.
When it comes to a spokesperson deal, if you’re a star athlete you don’t necessarily have ... -
Strategic Vision: Domestics' Strong Showing In Quality May 17, 4:47 p.m.
For several years there has been convergence in the automotive market. No, we're not speaking of ... -
Athenos Unleashes 'Cooking With Yiayia' Campaign May 17, 9:48 a.m.
Julia Child she isn’t, but Yiayia brings her own, trademark irascible appeal to a new series ... -
Gen Y's Favorites: JCPenney, Target, Walmart, Kohl's May 17, 9:07 a.m.
For all of Gen Y’s ballyhooed love of techno-shopping, it turns out that retailers have little ... -
Hanes Aims Destruction Videos At Gen Y May 16, 11:25 p.m.
In an effort to encourage Millennial men to slip into its new ComfortBlend socks, tee shirts ... -
FirstBank Expands Ad Campaign May 16, 11:11 p.m.
FirstBank is extending its TV advertising for the first time outside of its home state of ... -
Jennie-O Partners With 'Recipe Rehab' May 16, 1:07 p.m.
Jennie-O products are being featured in integrations in the popular “Recipe Rehab” show, and in a ... -
2 Audiences, 2 Approaches For Samsung Monitors May 16, 12:27 p.m.
When we get consumers to shell out money for high-end computer monitors, it’s important to give ... -
Meaty: Whole Foods, Smithfield Talk Healthier Hogs May 16, 6:24 a.m.
Looks like meat marketing is stepping center stage. Whole Foods Markets, in celebration of Animal Welfare ... -
Hyundai Says Everything's Gonna Be All Right May 15, 11:40 p.m.
Every little thing gonna be all right. Especially if you have car trouble. Hyundai Motor America ...
Be the first to comment on "Chrysler Takes Employees To The Orchestra"
Leave a Comment