PM Digital Acquires Zeta Interactive Assets
Search agency PM Digital has acquired the digital services assets of Zeta Interactive to support a suite of multichannel marketing services, such as mobile, social, Web development, analytics, email, and search engine marketing. Financial details of the deal were not disclosed.
PM Digital CEO and Founder Chris Paradysz began several years ago to further develop the company's creative Web services and team. He also pointed to Zeta's search capabilities to help accelerate efforts.
The deal, which opened and closed within three weeks, brings together two common business cultures and adds 53 "talented people" to PM Digital's payroll, Paradysz said Monday. It also brings the Paradysz digital business -- focused on retail, publishing and nonprofits -- a series of new clients like Hewlett-Packard, Sony, and Intuit. Union Bank remains the only client that both companies support.
PM Digital’s acquisition of these assets comes at a time of significant momentum for the agency. The agency has opened new offices to attract talent in multiple locations like Scottsdale, Arizona. PM Digital has also strengthened its offerings with new technology and methods, including paid-search attribution, geotargeting, and reporting apps that give clients access to campaign performance and results on their iPhone or Android devices.
Caivis Acquisition acquired Zeta Interactive’s email platform, which supports mobile and related services. A shared group of email clients, both companies have agreed to service arrangements that will provide a unified approach to continue services.