For Samsung, Un-Coolness Wins Against Apple
Reuters , Tuesday, July 10, 2012 10:26 AM
Samsung Electronics defeated Apple in the patent wars when a British judge ruled Samsung's Galaxy tablets did not infringe the U.S. company's designs for the iPad because they were "not as cool." In Monday's High Court ruling, Judge Colin Birss said that Samsung's Galaxy tablets belonged to the same family as the Apple design when viewed from the front, but the Samsung products were "very thin, almost insubstantial members of that family with unusual details on the back."
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