Are We Drowning In Ads?
If you haven’t noticed (and we’re sure you have), ads are increasingly encroaching on consumers’ space. “It's a rare prime-time show that isn't marred by a promotional
animation constantly cavorting at the bottom of the screen,” Michael Hiltzik writes in the Los Angeles Times. “American newspapers have moved ads from their demure inside-page ghettos to
the front page or even wrap-around enclosures … ads take over your computer screen until you click to drive them off … floaters seem to follow your line of sight so you can't peek around
them.” Yes, advertisers are wising up to the fact that consumers are very good at ignoring their messages -- and responding accordingly. Whether marketers are overplaying their hand in the
process, however, Hiltzik wonders.