DC Shoes' CBO Gives The City of San Francisco An Ad
Ad Age, Tuesday, July 10, 2012 3:45 PM
DC Shoes' Chief Brand Officer Ken Block's "Gymkhana" series has garnered 157 million views since it began 2009, and the latest installment, "Gymkhana Five," is already another hit.
Ad Age is impressed by how many brands are involved in the 10-minute video of a car racing through an empty San Francisco. Among the brands Ad Age says Block's video includes? The city of San Francisco itself.
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