Under Armour Feature
USA Today delves into Under Armour in this segment of its "Race To The Top: Getting Bigger in Business” series. Innovation is clearly what the company is about. To get into the top-secret innovation lab you have to place your hand inside a Marvel-comics type scanner that reads the exact pattern of the veins on the back. This skunk works is where Under Armour developed a techno-shirt that can monitor an athlete's heart rate; and the new Spine running shoe. And there's a next-generation shirt that may some day be able to help air condition your body by reading your vital signs.